Tom’s Superhero Campaign

How do you make toothpaste exciting? By reminding people that it is the superhero they can always trust in. Tom’s was started in the 70’s by two parents who wanted to care for the health of their children. This campaign was inspired by that. Not only did I want this campaign to have a retro feel, but also show that Tom’s toothpaste is the superhero you can trust to care for your kid’s teeth.

Programs used: Procreate, Illustrator, and Photoshop